Client work
PIKAPRO
Role
Package & Poster design from conception to delivery
Tool
Adobe Illustrator
Duration
March to April 2022
Team
The sales representative at the client, a writer
Ideation Process
Hearing
Research & Competitive audit
Conceptual design
Project overview
Created the product logo and bottle in 2018 for In-store smartphone coating services. This time we need to arrange a box package to present the product to the general public. The initial order for the packaged version is to emphasize Japanese quality and safety, especially for children.
Product
- Made of 100% pure glass
- Actual proof of antibacterial and antiviral capability
- The versatility of the liquid coating
- Protective strength
- Safety
Primary Research findings
Several functions—We conducted a brief study among approximately 20 potential users to understand the priority of information is appropriate. We observed that they wished to use the product to “make things long-lasting” rather than focusing on “preventing viruses” or “protecting with safety.”
Design & Refine
Package shape determination
Sketch
Refinement with the client
Design
Printing
The initial lot is not so large because this will be a test sale.
Because the unit price would go up if we had to make an original mold for the package, we asked HAGURUMA inc. to handle it by arranging a ready-made mold.
The contrast between the fluorescent color, foil stamping, and the strong whiteness of the paper gives it a clean look.
The illustrations show its versatility and enjoyability in use.
Tool variation: Poster
Reiko Yoshida Bilingual visual designer in Tokyo | Freelance | Branding | UX UI | Graphic design | Localization | Available in Japanese and English